Privacy Policy

Metro Sniff LLC ("MetroSniff" "we" or "our company") has created this privacy policy to demonstrate our commitment to privacy which governs our flagship Website We realize the importance of feeling safe online and want you to feel comfortable using our personalized services and exchanging information on We are committed to protecting your personal information and will take reasonable steps to see that this privacy policy is followed within our company. The statement below outlines the privacy practices solely for the Website located at and not for any other product or service. This Privacy Policy is incorporated into, and subject to, the terms and conditions of our Terms of Service.

Much of our site if free and you do not need to register.  If you chose to register you may be asked personal information to establish your personal profile. During the registration process we will ask you for information such as your name, gender, pet-related information, e-mail address, password and zip code. This information is used to provide you with the best possible personalized service over time. Your e-mail address, together with a password, is used to secure your profile and to make our personalized e-mail services available to you.
We collect many different types of non-personally identifiable information about you in a number of ways, including tracking your activities on our site through your IP address or most-recently-visited URL. However, we do not collect any personally identifiable information directly from you unless you voluntarily submit such information to us, by using our products and services or by filling out a form or short survey through our progressive profiling process.

Personally identifiable information is primarily collected to make it easier and more rewarding for you to use our services. Depending on the part of the service you are accessing, you could be asked to provide information such as name, gender, e-mail address, pet information and personal habits. Customers who personalize our service come back regularly, so we do everything we can to make your service and give you just the content you wish to receive.

The majority of the MetroSniff Website is not targeted toward minors, but the content provided is acceptable for children under the age of 18.  We encourage parents to use the internet along side their children and sections of the site could be educational for both parents and children.  We will be developing a Kids section and all of this content will be targeted and safe for children.

The personally identifiable information voluntarily provided by you is used and shared as described in this policy, including to:
1.    provide you with the services or products you have requested from us;
2.    send you promotional offers for various products and services via email;
3.    distribute newsletters you request;
4.    enable you to post and transmit information about yourself and comment on articles at your discretion.

Please note that we reserve the right to access and/or disclose personal information and non-personal information we gather as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of any law, rule or regulation, our Website's Terms of Service, or the rights of third parties or to investigate any suspected conduct which we deem improper. We may also disclose and/or transfer your personal information in connection with a sale, merger or reorganization of all or a part of MetroSniff.

Non-personally identifiable information about you may be shared by us with any number of third parties, and those third parties may use that information for our benefit or for their own benefit. However, such information will not specifically identify you.

If you enter a contest by emailing us stories, photos, videos or any other form of content you will be granting us full permission to publish, dirtribute and redistribute what you send across our platform, how we see fit.  We will own the content and may allow the distribution of the content to future partners.

You should be aware that personally identifiable information which you voluntarily include and transmit online in a posting, comment, public profile or other public forum may be viewed and used by others. We are unable to control such uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties. You also assume the risk that you might be exposed to objectionable content and conduct by using public forums such as these. You agree not to hold MetroSniff responsible for the content or actions of other users of the Website.

When you view our Website or advertisements, we or our advertisers or other parties might store or collect some information on or from your computer. This information will be in the form of a "cookie" or similar file, such as a web beacon or clear gif. Cookies are small pieces of information stored on your hard drive to facilitate your current and future visits to our site. We use cookies to deliver content specific to your interests, save passwords so you won't have to enter it each time you visit the site, and for other purposes. You can set your Web browser to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept the cookie. You can also deactivate cookies by clicking on the Sign Out link on the Home page. However, some parts of the Website may not work properly if you deactivate or reject cookies.

We have implemented and follow reasonable industry standard technical and procedural measures to protect against unauthorized access and use of your personal information. However, you should know that neither we nor any other Website can fully eliminate these risks. For more information on protecting your privacy online, please visit

OTHER WEB SITE LINKS contains links to other Websites. MetroSniff is not responsible for the privacy practices or the content of such other Websites.

You can change and update the personal information you previously provided by going to your profile and changing it directly. Unfortunately, to the extent that such information is also stored in other databases, we cannot always ensure that such corrections or deletions will reach the other databases, so if your information has been shared as permitted by this policy, we will not be able to remove such information from the records of a third party. We will use all reasonable efforts to ensure that your information is removed from our records.
If you have chosen to receive information newsletters by e-mail, you can at any time cancel this by clicking on the link Newsletter Subscription link on your personalized Home Page and selecting the option "Unsubscribe." Please note that the MetroSniff Lost Dog Alert is a separate mailing list and if you wish to be removed form that you will have to contact us through the Contact Us page.

You can delete your profile at any time by clicking on the "delete profile" link.

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use personally identifiable information in a way that materially differs from this policy, we will post such changes here and provide you the opportunity to opt out of such differing uses. Your continued use of the Website following the posting of any changes to this policy means you accept such changes.

Our Website is maintained in the United States of America. By using the Website, you freely and specifically give us your consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this policy.

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact us at

This Privacy Policy was last updated on November 1, 2010.

Photo by: Jeff Weston at